One of my favourite moments in leadership happens surprisingly early: Long before reviews or promotions. Before results become visible. It happens the moment I…

Every surfer learns the same lesson. Not every wave is yours. Beginners think surfing is about standing up. Experienced surfers know it’s mostly about waiting. Watching. Positioning. Reading the ocean before…

Years before leading design organisations, I became obsessed with a question that still shapes how I lead today. Why do people willingly return to some experiences while abandoning others that promise the exact same outcome? While...

If you’re ever looking for me, start near the water. That’s where I swim. Where I surf. Create. Where I think. For a long time I assumed I simply enjoyed the ocean. I don’t. I’m fascinated by…